This Privacy Policy outlines how Pawfect (“we”, “our”, “us”) collects, uses, and discloses your personal information when you visit or make a purchase from our website.

1. Collecting Personal Information

When you interact with our website, we collect certain information to provide and improve our services. “Personal Information” refers to any data that can uniquely identify you.

A. Device Information

• Web browser type, IP address, time zone, cookie data, viewed pages/products, search terms, and interaction with our site.
  
• To ensure proper site functionality, perform analytics, and improve user experience.
  
• Collected automatically via cookies, log files, tags, pixels, and similar technologies.
  
• Shared with our eCommerce platform, Shopify, and applicable analytics or marketing providers.
  

B. Order Information

• Name, billing/shipping address, payment details (e.g., credit card), email address, and phone number.
  
• To process your order, deliver products, provide customer support, send confirmations, detect fraud, and offer updates or promotions.
  
• Provided directly by you.
  
• Shared with Shopify and relevant third-party service providers such as payment gateways, shipping partners, and email services.
  

C. Customer Support Information

• Information related to your inquiries or interactions with our support team.
  
• To resolve issues and provide assistance.
  
• Collected directly from you.
  
• May be shared with third-party support platforms if applicable.
  

2. Minors

Our site is not intended for individuals under the age of 13. We do not knowingly collect Personal Information from children. If you believe a child has provided us with information, contact us at pawfect2team@gmail.com to request deletion.

3. Sharing Personal Information

We share your Personal Information with trusted service providers to operate our business:

• Powers our store. Read their privacy policy.
  
• We may share information to comply with laws, respond to legal requests, or protect our rights.
  
• May be shared with advertising partners, analytics platforms (like Google), and tools for email or retargeted marketing (if applicable).
  

4. Behavioural Advertising

We may use your data to serve targeted advertisements or marketing messages:

• Learn more or opt-out.
  
• Manage ad preferences.
  
• Control ads.
  
• Learn more.
  

You can also opt out via the Digital Advertising Alliance.

5. Using Your Personal Information

We use your data to:

• Offer products for sale
• Process payments
• Fulfill orders and deliver goods
• Provide customer support
• Communicate about products, offers, or updates

6. Your Rights

A. GDPR (EU/EEA Residents)

If you are in the EEA, you have the right to:

• Access, correct, or delete your Personal Information
• Withdraw consent at anytime
• Port your data to another service
• Object a certain processing or request restriction
• File a complaint with your local date protection authority

We process your data based on:

• Your consent
• Our contract with you
• Legal obligations
• Legitimate interests

For any request, email us at pawfect2team@gmail.com.

B. CCPA (California Residents)

If you live in California, you have the right to:

• Know what Personal Information we collect and how we use it
• Request deletion or correction
• Opt-out the sale of your Personal Information. (Note: Pawfect does not sell your data).

To exercise these rights or designate an agent, contact us at pawfect2team@gmail.com.

7. Data Retention

We retain your data only as long as necessary for our business or legal purposes unless you request erasure.

8. Cookies

We use cookies to enhance your shopping experience and collect analytics data.

Types of Cookies We Use:

• Enable site navigation and features
  
• Help us understand user behavior
  
• Help deliver targeted ads
  

Learn more about cookies and manage preferences through your browser or by visiting www.allaboutcookies.org.

9. Do Not Track

Please note, we do not alter our data practices when we detect a "Do Not Track" signal from your browser.

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices. Changes will be posted on this page with the revised date.

11. Contact Us

For questions, requests, or complaints regarding your privacy:

Pawfect

📧 Email: pawfect2team@gmail.com

If you’re unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority (e.g. UK ICO).